MOGLi products are delicious, healthy and fun for the whole family! MOGLi’s aim is to create the healthy organic food pleasing to the children with heroes from the world famous “The Jungle Book”.

The MOGLi products are produced with certificated organic ingredients and are with no cane sugar, artificial coloring, flavorings and preservatives.


What we want – and how we are getting there?
We at MOGLi are working towards a vision – of returning to nature together with our children – using all the tools available to us and with all our passion. After all, in a rationalized, high-tech world it is more important than ever to remain in touch with the simple and the natural. And that starts with the quality of our food.

The foundation: healthy eating
Our food should taste as good as a day in the outdoors feels. We think that minimalism results in strength, and attention to detail in quality. Naturally, that means that all of our ingredients are organic and that we avoid unnecessary chemicals and flavourings. DAMIA only uses the very best ingredients to make the very best products: small, child-friendly meals that have everything you need – by which we mean everything that nature has to offer.

The goal: to get back to nature
Our products follow a single idea. This idea is part of our history, but is more relevant today than ever. While Mowgli spent almost all of his time in the outdoors, modern European children living in towns and cities spend on average less than half an hour per day in the open air. Our project therefore has a clear goal: to motivate children to spend more time outdoors, ideally in the countryside – and with their parents.

The path: reestablishing connections
In order to return to fundamental values that are good for everyone, we have to start by living them out. That’s why we produce our organic children’s snacks honestly and fairly. Fairly because we believe in fair interactions with people and the planet, from seed to plate. Honestly because we do everything transparently and comprehensibly, from start to finish. Indeed, honesty is our most enduring value because we take it very seriously. Everything DAMIA does is designed to last for many decades. That’s how we think. That’s how we work. For you. For our principles. For everyone. Is it sustainable? Quite simply, it’s responsible.



An ideal vision of children and nature – 1894
The English children’s author and winner of the Nobel Prize in Literature Rudyard Kipling created a legend in 1894 that enchanted not only the pioneer Walt Disney, but also the entire world: “The Jungle Book”. It tells the story of a child in nature and is nowadays considered a classic – a dream to many, but to us a model for our vision.

From Mowgli in the jungle to the brand MOGLi
Just like Kipling, we are motivated by the idea of offering children something beautiful and health-giving – more contact with nature. Emanuel Schmock – whose upbringing was also strongly influenced by nature – found the ideal ambassador in Mowgli’s story. The goal: to share his enthusiasm for the environment with as many children as possible, starting with their food. And as it emerged that no brand had yet been registered under the name “MOGLi”, the path was clear to a fully integrated company: DAMIA GmbH (after the Greek fertility goddess of the same name).

The sustainable pioneer in organic children’s snacks
MOGLi’s success is a powerful statement in favour of children’s desire to explore the world, of the adventure of learning, and also of having healthy snacks for on the way. We unreservedly stand by these ideals, regardless of day-to-day pressures or the economic environment. Our company remains 100% owned by its founders, though its offices have now moved from the farmyard to the inner city jungle of Berlin.

Step I: Soil – the basis of life
The story begins where life in the countryside also begins: in the healthy soil of organically cultivated fields. That’s why our trusted farmers work in accordance with the standards of organic agriculture – and often meet the comprehensive criteria of the Demeter association too.

Over half of the land surface of Germany is used for agricultural purposes, but only 6% is farmed according to organic principles. This small but beautiful part is where many of MOGLi’s ingredients grow. That’s good both for us and for the environment.

However, we are also working to combat the dwindling soil fertility of the much larger non-organic area, in partnership with Soil & More.

Step II: Production: natural and regional
Our delicious products require not only high-quality ingredients from fertile soil, but also the right recipes. The formulas and production methods are developed by our team in Berlin. As we do so, we place great emphasis on keeping the level of processing required to an absolute minimum in order to preserve as many healthy nutrients as possible.

The production itself then takes place in partnership with small, ultra-modern processing facilities that are embedded in their respective regions – often very close to the farms – and engaged with local issues beyond the confines of their own company. Regionality thus plays a crucial role here too.

Step III: The expert test – with parents and children
No manufacturer – however experienced, empathetic and competent they are – can possibly know everything about their customer’s preferences. And because we obviously want our products to taste great to kids, all our products are developed in partnership with child education and nutrition experts. But that’s only half of the story.

Equally – and perhaps even more importantly – everything is tested by parents and above all by children before it is allowed to go into production. Their invaluable opinions on flavour and composition feed directly into our production processes. They also test our games, and we learn about their interests and answer their questions. We call this our parent-child panel.

Step IV: Storage and logistics – transparent and environmentally friendly
All products produced on site in Germany and Austria are delivered to our large and environmentally friendly storage facility at Naturata Logistik. Not only is it certified organic, it is also the first and only facility to be a member of the Demeter association. The energy it needs for refrigeration and other processes is produced by solar panels. All of its other roof sections are planted. It is completely exemplary.

And the product paths are carefully organized from our Berlin office in order to keep them as short and efficient as possible.

Step V: Retail – in shops and internationally
MOGLi is a product from Berlin, which is why we trade primarily through German specialist organic retailers. Organic supermarkets from the Baltic coast to Bavaria stock DAMIA MOGLi products, meaning that we are present across the whole of Germany – even in some theme parks, zoos and water parks. We work with wholesalers to ensure that our products can be delivered to all of these retailers as efficiently as possible.

And because parents in other parts of the world also want to offer their children the very best, it is now possible to buy MOGLi products in over 20 countries.

Step VI: The customers – with thanks
We needed the help of quite a few people to make MOGLi possible – to create and produce the best products, make them available and continue to develop them. More than anything else, the feedback from our customers has ensured even higher quality and an even better taste.

At present over 65,000 of our products are sold every week – and many are also eaten by parents and by others who enjoy healthy organic snacks.

We would like to thank everybody, especially those who were enthusiastic from the very beginning and who have supported and contributed to our idea day after day.



MOGLi Germany www.mogli.de

Pure and natural
Why is it so important that MOGLi is 100% organic? There is no question that organic products are superior, simply because organic farming avoids the use of plant protection chemicals. And pure products that contain the full power of nature also offer optimal support to our children as they develop. To us, controlled organic cultivation is also the future of farming, with zero use of genetic engineering and a core focus on maintaining natural soil fertility.

 

Less chemistry more species appropriate
Control offers certainty. That's why organically produced foodstuffs are among the most strictly controlled products available. They are assessed for legal compliance at least once every year to ensure that they are free from chemical processing aids, flavourings and preservatives, alongside other checks. Controlled organically produced foodstuffs are easy to recognize thanks to the hexagonal "Bio" seal in Germany and the EU organic logo (a leaf on a green background).

More and more of our products are labelled with the Demeter logo – the elite standard of environmentally friendly production. Demeter’s biodynamic principles ensure that the cultivation process always gives more back to the environment than it takes. And a healthy environment yields the best produce. Demeter is the oldest and most consistent form of organic farming. All MOGLi Moothies contain ingredients that meet this maximum level of quality.

The farm- a living organism
Inspired by the ideas of Rudolf Steiner, which have been practiced for over 100 years, Demeter farmers see their farms as unique living organisms – and when handled properly, these organisms can produce marvelous results. This involves ensuring that the entire production process takes place in harmony with nature. Every element plays a vital and irreplaceable role – whether the soil, seeds, plants, animals or humans themselves. All the elements are involved in a constant interplay in which they support and enhance each other.

A healthy soil
The management of the farm also accords with this idea and adopts as far as possible the form of a closed living system in a holistic approach to production and product quality. This philosophy of resource-saving agricultural interrelationships exists in other forms of organic production, but it is followed most consistently by Demeter farms. That means that the soil’s humus layer – which is normally very thin – expands continuously in biodynamically farmed locations. It can also store large amounts of carbon dioxide, which helps counteract the greenhouse effect.

Work in harmony
What's more, Demeter farmers pay attention not only to the physical powers of nature, but to the creative forces of the cosmos too. According to their philosophy, man is not the measure of all things, but an important part of a larger whole. Fulfilment in life and successful farming are only possible in harmony.

 

In Germany, around 1,400 farmers apply these biodynamic criteria on a total land area of 66,000 hectares. They are joined in the Demeter association by around 330 natural food processing companies and health product wholesalers. You can find more information at www.demeter.net.

Sweet foods are fun and also an essential part of our diet – but only in the correct proportion, not to mention in the optimal form. That's why we only use alternative sweeteners that are easy to digest and do not compromise our vital nutrient reserves. Industrial granulated sugar causes short-lived spikes in our insulin levels, which quickly leads to fresh cravings for more. The sweeteners used by MOGLi by contrast, contain additional nutrients and provide the same burst of energy in a more sustainable way. It goes without saying that all sweetened products should be consumed responsibly, as parents who buy MOGLi well know.

 

Why refined sugar is unhealthier?

Refined sugar is unhealthy because it consists of isolated carbohydrates that are obtained from sugar beet or cane through an intensive chemical and technical process. Our bodies are forced to tap into their mineral and vitamin reserves in order to digest this concentrate, which largely consists of the polysaccharide saccharose. The energy input thus consumes vital resources, which makes it extremely unhealthy. That's why we use alternative natural sweeteners.

Honey

Honey is a valuable natural product containing easily digestible monosaccharides such as fructose and glucose, as well as countless vital nutrients such as enzymes, minerals and micronutrients.

Agave

Like honey, golden agave syrup also consists largely of fructose. Extracted from the buds of the plant of the same name, it is slightly sweeter than industrial saccharose and can be utilized by our bodies without need for insulin.

Coconut

In some of our products we use the delicate sweetness of sugar derived from coconut buds. This sugar is produced from the nectar of the coconut palm and has a strong caramel flavour unlike what you might expect from its name. Its low glycemic index means that blood sugar levels do not spike as quickly after consumption as with other sweeteners; the effect is much steadier.

 

This slow energy release satisfies cravings for longer without causing a sugar rush or crash. The many nutrients contained in coconut sugar (including potassium, magnesium, iron and zinc) make it one of the best alternatives.

Apples
Our apples are from the Augustin Demeter farm in the Altes Land Region near Hamburg. The farm is currently being managed by the twelfth generation of the Augustin family. The switch to organic farming in 1990 was followed 11 years later by a step up to the next level: farming in accordance with Demeter principles. We need a specific diameter of apple in order to produce our MOGLi apple rings. They need to measure between 73 and 92 cm across in order to be compatible with our drying facility. 


Another criterion when selecting our apples is the peel. The climate of the Altes Land gives the apples here a special quality: the peel remains thin as there is not much sunshine. This makes them particularly suitable for processing, and we are also happy that the high vitamin concentration in the peel remains preserved in our MOGLi rings. Their sweet-sour taste, their size and their thin red peel all help make them the right choice.

Coconut

The coconut used in our Moothie comes from the coconut forests of Sri Lanka. Although the island is better known for its extensive tea plantations, the south-west of Sri Lanka contains the so-called "coconut triangle", where excellent growing conditions can be found. The Samagi Uyana farm that produces our coconuts is family-run, and was one of the first farms to be certified organic.The coconuts are harvested every 6-7 weeks. Although in some countries you can find professional coconut tree climbers, the nuts here are separated from the plants using saws or knives attached to long poles. But there is a knack to this too, as the nuts have to be cut down without damaging either the tree or the fruit.



Elderberry

Our Junior drink is made using elderberry juice that is produced in the Rhön region. The most important ingredient – the elder tree – grows directly alongside the press house in the Rhön. The press house has a special interest in preserving fruit cultivation using traditional orchards in the region, and is an active member of the Rhön Apple Initiative. Although the beautiful and fragrant elderflowers already appear early in the summer, the berries can only be harvested towards the end of the summer. You can tell the berries are ripe when they turn dark black in colour and the umbels are red. The berry pickers all wear gloves to protect against the intense colour of the berries.

Besides selecting the best ingredients, we also choose state-of-the-art facilities in Germany to produce our products.

Savoury snacks with tradition
The production facility for our savory snacks located in the heart of Baden-Württemberg, and is Demeter-certified with a long tradition of pretzel baking. The region also offers optimal conditions for grain cultivation, allowing a collaborative exchange to take place with nearby mills and millers. This regional exchange follows the template created in Berlin.

 

The on-site baker assumes full responsibility for quality instead of delegating everything to machinery. There are no electronic mixing machines, leaving more room for traditional artisanal bakers. In contrast to standard industrial production, we avoid heating the pretzel lye in order to handle the baked goods with the utmost care.

Ultra-modern wonder-waffles
The facility in the Bavarian Forest was originally established in a normal house, and grew organically from these small beginnings. Today it produces an incredible 10 kilometres of top-quality bars and waffles per day, all while taking a whole host of ecological factors into account. Production waste is circulated back into the materials cycle via biogas facilities, producing energy the way we like to see it.

 

Our producer bakes MOGLi’s waffle sheets in large ovens before spreading them with the delicious cream that has previously been thoroughly mixed on a 60-metre cooling line. All the while, modern machinery ensures that the recipe developed in Berlin is accurately followed.

Regional biscuit baking
Our MOGLi bear and tiger biscuits are produced very close to Berlin. In order to avoid transportation over long distances, the main ingredients all come from the surrounding region and are processed using IFS-certified (International Featured Standard) machinery. Biscuits have been produced at this site for over 100 years, which switched completely to certified organic ingredients some time ago.

We bake our entire jungle family here: Kaa the snake, the colourful Toucan, Mowgli of course – swinging on a vine or on the forest floor – his friend Baloo, his loyal companion Bagheera, Shere Khan the tiger, the little elephant and the naughty monkey. All of the molds for these children’s favorites were designed by the MOGLi team.

The Moothie makers on the Danube

Our Moothies have been produced since 2012 on the beautiful blue Danube in accordance with the most up-to-date quality standards – those of the International Featured Standard (IFS) Food, a certified mark of safety. And because we work in harmony with the environment not just when it comes to organic produce, but also in terms of sustainability, the facility here has already been awarded the “Klima-Aktiv” prize for its combined heating and power system, which saves a great deal of energy.

Around 150,000 MOGLi Demeter Moothies are produced here every month, and nothing but real fruit goes into the pouches. Our producer processes fresh Demeter fruit into pulp and applies a moderate heat.

Two extremely high-tech foreign object detectors also ensure that everything is clean and of exemplary quality during production.

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